Written by Rebecca L. Will increased DVR use cut into TV advertising revenue? The more people use their DVR the greater the negative affect is on the TV advertising revenue. With each new generation comes a lack of patience, especially when it comes to their entertainment. People used to enjoy watching commercials as well as shows because it opened their eyes to the many new products that had just entered the market. Now that we have the internet with search engines and store fliers with lists of products people feel that commercials are unnecessary and only cut into their entertainment time. This impatience with TV advertisements causes people to DVR their shows so that they can watch them unhindered by constant 15 min. breaks. Even if this seems like a plus to most of us we rarely realize just how big of an affect we have on the businesses who advertise and on the TV channels that broadcast the commercials. Businesses pay a lot of money in order to advertise their...
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